Lauren Castellanos
Digital Marketing Specialist
Summary
Digital marketing specialist two years out of a communications degree, running paid social and streaming-platform campaigns for a media agency’s music and entertainment clients. Reads the numbers before the creative: the last two campaigns were re-cut mid-flight on their first week of data.
Education
Sep 2020 – May 2024
Bachelor of Arts, Communications
Honors: cum laude (GPA: 3.6/4.0)
Hudson State University, New York, NY
Relevant Skills
- Digital data analytics
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Google Ads
- Semrush and Ahrefs
Relevant Coursework
- Consumer Behaviour
- Media Analytics
- Brand Strategy
Extracurricular Activities
- Editor, campus radio social channels
- Marketing lead, student film festival
Contact
Professional Experience
Jan 2025 – Present
Digital Marketing Specialist
Beacon Media Group, New York, NY
- Manage paid social and streaming-platform accounts for six entertainment clients, with follower growth of 35% across the group in the first year
- Source and negotiate cross-promotion partnerships that opened two new revenue streams for a record label client
- Plan and run release campaigns across five platforms, re-cutting creative on first-week data
May 2024 – Dec 2024
Digital Marketing Associate
Beacon Media Group, New York, NY
- Built the paid-search plans for three consumer brands with a 15% lift in conversions from paid sources over two quarters
- Drafted the weekly performance reports the account leads presented to clients
Jan 2024 – Apr 2024
Marketing Intern
Kingston & Lowe, New York, NY
- Researched, wrote and edited blog posts for the agency’s own site
- Ran keyword and entity research in Semrush and Ahrefs for four client pages
Example 1 of 2 · Mast template
Lauren Castellanos, Digital Marketing Specialist
Lauren Castellanos is a digital marketing specialist two years out of a communications degree, running paid social and streaming-platform campaigns for a media agency's entertainment clients, and applying for a specialist role with more account ownership. An early-career marketer is hired on evidence of judgement rather than tenure, so this resume gives the follower growth across a client group, a conversion lift with its source named, and the habit of re-cutting a campaign on its first week of data.
Why this resume works
- The profile states one working habit, re-cutting creative on first-week data, which is the judgement a hiring manager is trying to detect in a two-year resume.
- Follower growth is given across a group of six clients rather than for one, so the number reads as an account-level result.
- The associate role keeps a conversion lift with its source named, paid search over two quarters, and the reports the account leads presented, which shows the analysis was used.
- The internship is kept to two lines that name the tools, Semrush and Ahrefs, rather than describing the tasks.
- Relevant Coursework and Extracurricular Activities sit as quiet lists under the degree, so a two-year history is backed by the degree without the lists competing with the roles.
