Daniel Achebe - CRM Manager
Professional Profile
Career Summary
May 2017 – Present
Glow Cosmetics, London
CRM Manager
Outline
Manage client relations for a fast-growing sustainable beauty brand with an annual revenue of just over five million pounds, working with the sales and marketing teams to put effective CRM strategies in place.
Key responsibilities
Work with account managers to develop and run targeted CRM campaigns for a diverse client portfolio
Monitor industry trends and consumer demand, and research new clients to grow the database
Use CRM systems to track campaign progress and manage multiple client accounts at once
Act as the first point of contact for client queries and concerns
Key achievements
Replaced telephone after-care with an online B2B programme, improving process efficiency by 70%
Led a regional campaign focused on building relationships with independent start-ups, increasing database revenue potential by an estimated 15%
Aug 2012 – May 2017
Simple Ltd, London
Client Relationship Officer
Outline
Worked within the CRM team at a well-known UK skincare company, building and maintaining relationships with national retail clients.
Ran the quarterly account reviews for the three largest retail accounts
Introduced a shared client-issues log that cut repeat complaints by a third
Education
2009 – 2012
BA (Hons) Marketing
University of Leeds, Leeds
First Class
Core Qualifications
- System optimisation
- Business development and outreach
- B2B and B2C client care
- CRM campaign delivery
- Account management
- Client acquisition
Meridian template
Daniel Achebe, CRM Manager
Daniel Achebe is a CRM manager with fourteen years across retail client relationships, most recently at a sustainable beauty brand. The resume uses a short outline paragraph under each role before its bullets, a format that suits long tenures where context matters.
Why this resume works
- Each role opens with an Outline paragraph that gives company size and the shape of the job, then splits responsibilities from achievements.
- The key achievements quantify an after-care process change (a 70% efficiency improvement) and a database revenue estimate from a regional campaign.
- Five years as a client relationship officer are summarised in two lines, which keeps a long history proportionate.
- A first-class marketing degree is mentioned in the summary and repeated in education, so the qualification supports the commercial story.