Lauren Castellanos
Digital Marketing Specialist
Summary
Digital marketing specialist two years out of a communications degree, running paid social and streaming-platform campaigns for a media agency’s music and entertainment clients. Reads the numbers before the creative: the last two campaigns were re-cut mid-flight on their first week of data.
Education
Sep 2020 – May 2024
Bachelor of Arts, Communications
Honors: cum laude (GPA: 3.6/4.0)
Hudson State University, New York, NY
Relevant Skills
- Digital data analytics
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Google Ads
- Semrush and Ahrefs
Relevant Coursework
- Consumer Behaviour
- Media Analytics
- Brand Strategy
Extracurricular Activities
- Editor, campus radio social channels
- Marketing lead, student film festival
Contact
Professional Experience
Jan 2025 – Present
Digital Marketing Specialist
Beacon Media Group, New York, NY
- Manage paid social and streaming-platform accounts for six entertainment clients, with follower growth of 35% across the group in the first year
- Source and negotiate cross-promotion partnerships that opened two new revenue streams for a record label client
- Plan and run release campaigns across five platforms, re-cutting creative on first-week data
May 2024 – Dec 2024
Digital Marketing Associate
Beacon Media Group, New York, NY
- Built the paid-search plans for three consumer brands with a 15% lift in conversions from paid sources over two quarters
- Drafted the weekly performance reports the account leads presented to clients
Jan 2024 – Apr 2024
Marketing Intern
Kingston & Lowe, New York, NY
- Researched, wrote and edited blog posts for the agency’s own site
- Ran keyword and entity research in Semrush and Ahrefs for four client pages
About the Mast template
Mast sets a band of the accent in from the page's edges to carry the name in wide-spaced white capitals over the title, then runs one thin grey rule down the page a little left of centre and ties every section to it with a disc of the accent level with each heading. The narrow column left of the rule ranges everything against it, right-aligned, under a round portrait at its head: the profile, a degree that opens on its dates with the honours and GPA on a line of their own, and skills read as a small table of name, bar and percentage. The wide column reads from the rule outward, opening with contact as a table of lowercase labels and values, then each role on its dates, its title in bold and the employer beneath. A section the writer adds is titled more quietly, a grey label with no tie, and in the narrow column its bullets follow the text against the rule, so a list of coursework reads as a footnote to the degree. It suits a graduate or a marketer early in a career who wants a photograph and a page that reads as one clean spine.
Read the digital marketing specialist resume shown hereLauren Castellanos’s resume in full, with notes on why each part works.How it is built
- A band of the accent set in from the page's edges, the name in wide-spaced white capitals over the title in smaller ones
- One thin grey rule down the page a little left of centre, with a disc of the accent on it level with every heading on either side
- The narrow column ranged against the rule, right-aligned, under a round portrait ringed in white at its head
- Contact as a small table of lowercase labels and values at the head of the wide column
- Skills as a table of name, bar and percentage, and a degree that opens on its dates with the honours and GPA on a line of their own
- A section the writer adds under a quiet grey title-case label with no tie, its bullets after the text against the rule in the narrow column
- Style
- Modern · Professional · Elegant
- Best for
- Marketing & Sales · Design & Creative · Business
- Career stage
- Entry Level
- Layout
- Two Column · With Photo
- Photo
- Includes a photo
Templates with a similar look
These share at least one style with Mast, so they are the closest alternatives if the proportions here are not right for your history.
- TerracottaOne warm colour for the name, headings and every employer line, grey for the rest, and skills as ruled rows
- JuniperA centred name in sage capitals, a square portrait and dark skill bars
- AzureA full-width accent band with labelled contact, a grey summary strip and ruled entry rows
- LagoonA ringed round portrait over a slate band, an accent contact strip and icon-disc headings
- GlacierA pale panel down the right, accent headings over grey rules, and the earlier roles in one line each
- PewterSpaced serif capitals beside a round portrait, grey heading blocks and a heavy rule under the head
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