Imogen Hartley
Marketing Assistant
Profile
Professional Experience
Lakefront Outfitters, Marketing Assistant
2025 – Present
Milwaukee
Plan and run the email and social calendar for a 120-store outdoor retailer, and grew the newsletter list from 18,000 to 41,000 subscribers in a year with a monthly gear-guide series.
Grand Island Chamber of Commerce, Marketing and Events Coordinator
2023 – 2025
Grand Island
Promoted 30 member events a year across email, print and social, and lifted average attendance from 60 to 95 with a segmented reminder sequence.
Education
University of Nebraska Omaha, Bachelor of Science in Marketing
2019 – 2023
Omaha
Languages
English (C2) • Spanish (B2)
Certificates
- Google Analytics 4 Certification
- HubSpot Email Marketing Certified
Skills
Market research
- Survey design and analysis in Qualtrics
- Competitor and pricing audits each quarter
- Customer interview rounds written up as briefs
Analytical thinking
Monthly reporting in Google Analytics 4 and Looker Studio that turns open, click and attendance figures into a short list of what to change next.
Project management
Thirty campaigns a year kept to shared Asana timelines across email, print and social, with no launch missed in two years.
Tools
- HubSpot and Mailchimp
- Google Analytics 4 and Looker Studio
- Canva, Figma and the Adobe suite
Fern template
Imogen Hartley, Marketing Assistant
Imogen Hartley is a marketing assistant three years in, from a chamber of commerce's events desk to the email and social calendar of a regional outdoor retailer, applying for a marketing coordinator role. An assistant is hired on what she has already run and measured, so this resume gives each role one counted sentence and puts its skills in four titled groups that read two abreast, each saying what she does with the skill rather than only naming it.
Why this resume works
- The objective names the role, marketing coordinator, and the three things the reader will find on the page beneath it, campaign planning, market research and reporting.
- The current role is one sentence with two numbers, a 120-store retailer and a newsletter list grown from 18,000 to 41,000 subscribers in a year, and names the series that did it.
- The chamber role counts its work, 30 member events a year and attendance lifted from 60 to 95, so an events background reads as marketing rather than admin.
- The skills are four titled groups two abreast, market research, analytical thinking, project management and tools, each a short paragraph or three dashed points, so a screener sees the tools and the judgment together.
- Two certificates and two languages take one line each with a dot between the items, which keeps a short list from looking padded.